Aug 28, 2019

SUBtember is back and it’s better than ever

Since SUBtember was introduced in 2017, the amount of support and love you have shown for your favorite streamers during the annual month-long celebration has continued to blow us away.

Today, we’re happy to announce the third annual SUBtember, which is bigger and better than ever thanks to our partner Subway® restaurants.

Beginning September 3 at 1PM PT through September 24, in partnership with Subway, we’re offering 50% off new Tier 1 subscriptions made on a web browser or our desktop app, so you can support even more of the streamers you follow on Twitch! Any new Tier 1 subscription (not including gifted subs) on web or desktop app is eligible for this promotion unless you cancel a subscription in that channel after September 3. If you have any active gift subs or Twitch Prime subs, you can also continue your subscriptions for 50% off.

As in prior years, streamers will continue to receive the full value of a subscription, and there is no limit on the number of times you can subscribe using the SUBtember half-off promotion.

As a subscriber, depending on the channel, you get cool stuff like:

  • Access to custom emotes that you can use across all of Twitch

  • Subscriber badge that changes the longer you stay subscribed

  • Ad-free viewing (with limited exceptions)

  • Exclusive subscriber content, such as a sub-only games, sub-only streaming, Q&A, sub-only chat rooms, and other benefits that streamers may offer only for subscribers

Get the discount by logging into Twitch and clicking the Subscribe button on your favorite streamers’ channel pages. As always, there is no minimum commitment and you can cancel your subscription at any time by visiting the Subscription Management Page.

But wait. We said this SUBtember would be the biggest and best one ever, and we weren’t kidding. We’re leveling up SUBtember with Subway and offering even more benefits. Make sure to keep a lookout for:

  • Bonus Bits! Subway is throwing in 10% more Bits when you Cheer 10 or more in any Affiliate or Partner channel. There’s even a limited-time sub sandwich Cheermote you can cheer with.

  • Sub Gifting! Subway will be gifting subscriptions in various channels — make sure to tune in throughout September.

  • Subway on Twitch! Tune in when Subway launches their very own Twitch channel to livestream with their favorite streamers.

We look forward to seeing all the fun ways the community celebrates SUBtember this year!

Note: SUBtember is a limited time offer and subject to all Twitch terms and policies, including the Bits Acceptable Use Policy. Promotions will go live at 01:00PM PT on 9/3/19 and will run through 11:59PM PT on 9/24/19. The 50% subscription discount is only available through a web browser ( or and the desktop app, but not on the Twitch Mobile Apps. This Promotion is only available for new Tier 1 subscriptions (excluding gifted subs), unless your existing recurring subscription to the channel ends between September 3, 2019 to September 24, 2019. Promotion is not applicable for team subscriptions and custom subscriptions. After one month, the subscription will renew at the normal price. Twitch reserves the right to modify or cancel the offer at any time. Total Bonus Bits will be awarded up to a maximum of 25 million Bits.

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